Revitalizing Aqua Minerale: A Redesign Journey

PepsiCo Design and Innovation Team's Award-Winning Beverage Packaging Redesign

The inspiration for the Aqua Minerale redesign was rooted in the essence of water as a unique source of life, and the inspiration for living a life of fluidity and grace. The design team had to consider both Aqua Minerale’s core and flavor sublines for this redesign, with the aim to improve product visibility on the shelf. The challenge was to create a packaging design that would not only be functional but also visually appealing and representative of the brand's ethos.

Aqua Minerale, a popular water brand in Russia, encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. The redesign was an opportunity to bring a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System. This was no small task, but the design team was up to the challenge.

What sets this design apart from others is its ability to encapsulate the brand's identity while also enhancing its visibility and appeal. The design team was tasked with not just a simple redesign, but with creating a holistic vision for the Aqua Minerale portfolio. The result was a compelling Visual Identity System that harmonizes the brand's offerings and enhances its shelf presence.

The redesign was not just successful in terms of aesthetics and functionality, but it also garnered recognition in the design world. The Aqua Minerale redesign was awarded Silver in the A' Packaging Design Award in 2022. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. These designs are admired for their strong technical characteristics and splendid artistic skill, and they introduce positive feelings, amazement, and wonder.

In conclusion, the Aqua Minerale redesign by PepsiCo Design and Innovation team is a shining example of how thoughtful design can revitalize a brand. From the initial inspiration to the final product, every step of the process was marked by a commitment to excellence and innovation. The result is a design that not only enhances the brand's visibility and appeal but also garners recognition in the design world.